CHROMA CONFIDENCE IS BEAUTIFUL™ — Retailer Resources

CHROMA CONFIDENCE IS BEAUTIFUL™

Retailer Resources

For Authorized Wholesale Partners Only

Thank you for being a Chroma Confidence Is Beautiful™ partner. This page is your central hub for everything you need to successfully represent and sell the Chroma brand in your business.

Brand Identity Guidelines

To protect the integrity of the Chroma brand, all partners are asked to follow these guidelines when using our name, logo, and imagery:

  • Brand Name: Always written as Chroma Confidence Is Beautiful™ — never abbreviated to “Chroma” alone in formal contexts
  • Trademark Symbol: Always include the ™ symbol when using the full brand name in print or digital materials
  • Logo Usage: Do not stretch, recolor, or alter the logo in any way
  • Brand Colors: Deep plum and gold — maintain these tones in any co-branded materials
  • Photography: Use only approved product images provided by Chroma; do not use unbranded or competitor imagery alongside Chroma products

To request official logo files and brand assets, email chromaconfidence@gmail.com with the subject line: Brand Assets Request — [Your Business Name]

Product Merchandising Tips

Maximize your sales with these display and merchandising best practices:

  • Dedicated Display: Group Chroma products together as a branded collection rather than mixing with other lines
  • Hero Products: Lead with the Chrôma Shampoo & Conditioner duo and the Vita C+ Honey Glow Cleanse as your anchor retail items
  • Upsell Pairings: Recommend the Heat Therapy Spray alongside any color or styling service; pair the Hair Oils with conditioning treatments
  • Men’s Corner: Position the Vanilla Bold Beard, Hair & Skin Oil in a dedicated men’s grooming section for incremental sales
  • Testers: Where possible, offer testers for the Hair Oils and Mousse Silk Wrap — sensory experience drives purchase decisions
  • Signage: Highlight the brand’s vegan, cruelty-free, and women-owned credentials prominently at point of sale

Marketing Support

As a Chroma partner, you have access to the following marketing support:

  • Product Descriptions: Ready-to-use copy for your website, social media, and in-store signage — request via email
  • Social Media Assets: Branded graphics and product images optimized for Instagram, Facebook, and TikTok — request via email
  • Co-Branded Promotions: Interested in running a joint promotion? Contact us to explore partnership opportunities
  • Brand Story Content: Share our Brand Story, Mission & Purpose with your clients to deepen connection with the brand

To request marketing materials, email chromaconfidence@gmail.com with the subject line: Marketing Support — [Your Business Name]

Education & Training

Chroma is committed to empowering the professionals who carry our brand:

  • Product Knowledge: Reach out to schedule a virtual or in-person product education session for your team
  • Confidence & Wellness Workshops: Founder Jennifer Kiser offers coaching and educational workshops for salon teams and clients — inquire for availability
  • Client Consultation Tips: We can provide guidance on how to introduce Chroma products into your client consultations and service menu

Reordering

Ready to restock? Here’s how to place a reorder:

  1. Review the Wholesale Buyer Guide to confirm your discount tier and case quantities
  2. Email your order to chromaconfidence@gmail.com with the subject line: Reorder — [Your Business Name]
  3. Include the product name, size, and number of cases for each item
  4. Our team will confirm your order and provide payment and shipping details within 2–3 business days

Returns & Exchanges

  • Damaged or defective products must be reported within 7 days of receipt with photo documentation
  • We do not accept returns on opened or used products
  • Approved returns or exchanges will be processed within 5–7 business days of confirmation
  • Contact us at chromaconfidence@gmail.com to initiate any return or exchange request

Partner Quick Links

Contact Us

Jennifer Kiser, CEO & Founder
Chroma Confidence Is Beautiful™
Email: chromaconfidence@gmail.com
Website: www.chromahairbeauty.com

“When you partner with Chroma, you become part of a purpose-driven movement dedicated to confidence, education, wellness, and community.”
— Jennifer Kiser, Founder & CEO